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Varvatos to Debut New Fragrance

Artisan is latest addition to menswear brand portfolio

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By: TOM BRANNA

Editor

The third time may be the charm for John Varvatos. The menswear designer’s third fragrance, Artisan, will debut in March 2009 as the latest addition to the designer’s collection from JV Fragrances & Skincare, a subsidiary of Shiseido America Corporation. The 4.2 oz Eau de Toilette will preview exclusively with Nordstrom, the John Varvatos boutiques and at johnvarvatosfragrance.com in mid-February. Neiman Marcus and Saks Fifth Avenue will launch Artisan in mid-March and the entire ...

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